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You could provide free online seminars or e-book downloads to anyone who signs up for your newsletter. For example, an airline could offer priority boarding to customers who subscribe to their newsletter. It depends on your company and your industry, but try to get creative here. This implies they’ll get other discounts in the future as well.īesides monetary discounts, think about other ways your company can add value to prospective newsletter subscribers. They continue by saying their newsletter subscribers also get access to exclusive offers. It’s a no-brainer for customers to opt in.īut the value doesn’t stop there. Check out this example from the Lands’ End website:Ĭustomers who sign up for their newsletter will get 25% off their orders. Just saying “sign up for our newsletter” isn’t appealing. The best way to do this is to give them a great reason to opt in. For you to get conversions in the first place, you need to have an active list of email subscribers. Be consistent without annoying your subscribers.Here’s the step-by-step formula you must follow to write great email newsletters:

You can read our full reviews of the best email autoresponder here. If you want to write a newsletter, you’ll need an email autoresponder. Getting people to notice your emails, open your emails, click on the stuff in your emails, and respond to your emails is tricky. In order to create a successful email marketing campaign, it’s crucial to know the tricks of the trade. Your newsletter is a valuable marketing resource, and it’s time for you to start writing them as such. Just sending a newsletter for the sake of meeting your weekly or monthly requirement is not effective. Statistics can’t predict whether your email marketing efforts will be effective. But statistics tell only part of the story. The statistics say that email marketing is effective.

You need to do it.īut in order to truly harness the power of email marketing, it’s important to understand the psychology behind it and to know how to write emails that get results. Compare The Best Invoice Factoring CompaniesĮmail marketing is killer.

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Jordie also does keynote presentations, conference workshops and private email marketing training sessions. Need training by an experienced Email Marketing specialist? Jordie has in-depth knowledge about email vendor selection, processes and all types of email marketing specialist and ESP tools and can offer independent advice. Need to select the right email marketing software? * Tell me about your project and get a worry-free proposal * Improve your email marketing strategy and plans * Your email reviewed for conversion and impact Jordie works on your projects on hourly basis or with a fixed project fee. Need an Email marketing consultant to start improving your Results? As an independent email marketing consultant, Jordie will help you realise your marketing ambitions. He has worked with A-list brands like AEGON, Unilever, Roche, KLM, Heineken, and many more. Next to helping companies improve their email marketing results he gives email marketing training and is a writer and speaker in the field of online marketing. Jordie van Rijn has more than 13 years of hands-on experience as an independent email marketing consultant.

#Email newsletter expert full#

#Email newsletter expert how to#

#Email newsletter expert software#